Lumina Living had incredible products but a digital presence that was stuck in 2015. Their old WordPress site was crashing during traffic spikes, the mobile experience was frustrating, and the brand aesthetic didn’t match the premium price point of their furniture.
They were spending money on ads, but 90% of visitors were leaving without buying due to friction and lack of trust.
We didn’t just patch the site; we rebuilt the entire infrastructure using Shopify Plus for maximum scalability.
Instead of relying on static photos, we shot high-end lifestyle videos showing the furniture in use, increasing perceived value instantly. We engineered a frictionless checkout flow that removed all barriers to purchase.
